The Market

4 out of 5 choose 3 countries

China accounts for around 50% of international students with 459,800 studying abroad in 2014.
The USA,  the UK and Canada are the three leaders in Chinese international student recruitment.
But Chinese students are becoming increasingly rigorous and selective in their decision-making.
The Golden Goose days are over.

Learn More

The Marketing Challenge

To be successful in this market, you have to build brand preference directly with prospective students, using powerful local online marketing

Chinese students use agents for their application and visa services, but most prefer to trust themselves when it comes to researching a short-list. But how to reach them?

China is the world’s most populous country and therefore university visits and local alliances can only ever reach a tiny minority of prospective students.

Chinese student recruitment is becoming tougher as higher education marketers raise their game and prospective students become ever more demanding.

Success will come to those who invest in online marketing to reach and influence a mass audience directly.

But the names we are so familiar with in the West – Google, Facebook & Instagram – don’t exist in China.

Chinese search engines and social media – including Baidu, Wechat, Youku and Weibo – are entirely indigenous and highly sophisticated, requiring the specialised expertise of Chinese nationals.

Chinese Social Media

Our Skills

What skills do we bring together?

Higher Education Knowledge

Chinese Marketing Experience

Chinese Website Development

  • Senior client-side UK Russell Group university marketing experience

  • A real understanding of Chinese student decision-making, the trade-offs they make, why some use agents and some choose to apply directly

  • Highly-skilled Baidu campaign set-up and management, with constant refinement & regular client reporting

  • In-depth Chinese digital, & social media skills – Chinese nationals

  • Chinese website design & build, local hosting & SEO. Building local direct application platforms for ease of Chinese student use

  • Chinese translation & copywriting – website copy, press releases, Wechat / Weibo content & Youku movie sub-titling