The Market

4 out of 5 choose 3 countries

China accounts for around 50% of international students with 459,800 studying abroad in 2014.
The USA,  the UK and Canada are the three leaders in Chinese international student recruitment.
But Chinese students are becoming increasingly rigorous and selective in their decision-making.
The Golden Goose days are over.

The Marketing Challenge

Most Western universities still rely on 20th century marketing strategies…and local agents

In China, it’s the students who decide where they want to study, not the agents. Students use agents mostly to complete their applications.

China is the world’s most populous country and therefore university visits and local alliances can only ever reach a tiny minority of prospective students.

Chinese student recruitment is becoming tougher as higher education marketers raise their game and prospective students become ever more demanding.

Success will come to those who invest in online marketing to reach and influence a mass audience directly.

But the names we are so familiar with in the West – Google, Facebook & Instagram – don’t exist in China.

Chinese search engines and social media – including Baidu, Wechat, Youku and Weibo – are entirely indigenous and highly sophisticated, requiring the specialised expertise of Chinese nationals.

Chinese Social Media

Chinese Students

Understanding their mind-set

Chinese Students
  • They’re increasingly confident and independent

  • Digitally savvy and heavy Chinese social media users

  • Demonstrating a more outward, global outlook

  • Trust Chinese alumni & current students much more than you

  • Employability and therefore rankings-driven

  • Increasingly happy to apply direct

Our Skills

What skills do we bring together?

Higher Education Knowledge

Chinese Marketing Experience

Chinese Website Development

  • Senior client-side UK Russell Group university marketing experience

  • A real understanding of Chinese student decision-making, the trade-offs they make, why some use agents and some choose to apply directly

  • Highly-skilled Baidu campaign set-up and management, with constant refinement & regular client reporting

  • In-depth Chinese digital, & social media skills – Chinese nationals

  • Chinese website design & build, local hosting & SEO. Building local direct application platforms for ease of Chinese student use

  • Chinese translation & copywriting – website copy, press releases, Wechat / Weibo content & Youku movie sub-titling


Current & Future

  • We are a new higher education marketing company born out of a previous successful collaboration between university clients and a UK based Chinese digital marketing group.

  • We work with one of the UK’s leading arts universities, with a focus on building their brand in China via social media.

  • We are the Chinese marketing partner of one of the UK Russell Group’s most successful and dynamic member universities. We have built their Chinese website, and run their digital marketing together with their China press office.

  • We are currently working with one of the USA’s biggest and most prestigious universities on a project to build direct applications from student to institution, using a bespoke China website.

  • The identities of each, and their case studies, can be revealed and discussed if and when we meet.

  • Our focus is sharp. We want to work with a limited number of high-ranking, top flight universities in America, Canada and the United Kingdom.

About Us

What’s different about Market Ed China?

  • We are the only Western-domiciled company that specialises in helping high-ranking American, Canadian and British universities market themselves successfully in China.

  • We are a unique amalgam of nationalities, skills and experience, Western & Chinese, private and public sector, client & agency.

  • We offer a comprehensive one-stop bespoke client service, driven by a clear understanding of individual university objectives.

  • We aim to be a long-term marketing business partner for our clients, with a shared agenda and a highly collaborative working relationship.

Contact Us

How can we help you?

  • This field is for validation purposes and should be left unchanged.