China accounts for 38% of the world’s international student market
547,578 Chinese students enrolled at Western Universities in 2015. The USA, the UK and Canada are the three leaders in Chinese international student recruitment.
Many Western universities are competing for a share of this high margin business. Competing not just with other universities in their own country, but with others right across the world.
With global competition increasing, the winners will be those who develop innovative Chinese student recruitment strategies, reaching beyond the usual network of education agents, fairs and local partnerships.
Faced with huge choice, Chinese students are becoming much more selective and informed. Like students everywhere, they do much of their research online. Which is why you need a strong online presence within the PRC.