China

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What effect will Trump have on Chinese International Students?

We read today that Presidents Xi and Trump had a ‘cordial’ hour long telephone conversation yesterday, in which the latter affirmed his commitment to the One China policy that has been respected by the USA for so many decades. Will this ameliorate any growing concerns among Chinese International students about their likely welcome in America? [...]

By |February 10th, 2017|General|0 Comments

Higher education marketing trends – China should no longer be thought of as just a ‘business’ subject market

Historically, ‘business’ related subjects account for four out of the top five highest demanded Masters programmes that Chinese students opt for in North American & British universities. This can cause real problems for universities, leading them sometimes to close for China applications early, and to focus on increasing diversity with recruitment from other international markets. [...]

By |January 25th, 2017|General|0 Comments

This is no time to take your foot off the gas in China

The latest data from the Chinese Government shows that the number of students choosing to study abroad in 2015/16 increased by a further 5.6% over the previous year, continuing a decade-long trajectory. Will 2017 be the year when this long period of growth comes to an end? Earlier this week, Chinese President Xi was at [...]

By |January 20th, 2017|General|0 Comments

From short-list to firm choice – how your best Chinese student recruiters are your existing students

When I worked in car marketing, one of the most important things I learned was that the most powerful way to sell a car was to put the prospective customer in touch with existing customers. This wouldn't work for every car brand of course, but it worked for my client, Toyota - such was the level [...]

By |August 15th, 2016|General|0 Comments

Market Ed China – Why now?

I thought I'd use this first blog to explain something of the background that created Market Ed China. I joined the University of Exeter as Head of Marketing in 2011 - which turned out to be brilliant timing. In 2012, Exeter joined the UK's Russell Group, rose to number seven in 'The Times' league table [...]

By |August 15th, 2016|General|0 Comments