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Higher education marketing trends – China should no longer be thought of as just a ‘business’ subject market

Historically, ‘business’ related subjects account for four out of the top five highest demanded Masters programmes that Chinese students opt for in North American & British universities. This can cause real problems for universities, leading them sometimes to close for China applications early, and to focus on increasing diversity with recruitment from other international markets. [...]

By |January 25th, 2017|General|0 Comments

From short-list to firm choice – how your best Chinese student recruiters are your existing students

When I worked in car marketing, one of the most important things I learned was that the most powerful way to sell a car was to put the prospective customer in touch with existing customers. This wouldn't work for every car brand of course, but it worked for my client, Toyota - such was the level [...]

By |August 15th, 2016|General|0 Comments

Market Ed China – Why now?

I thought I'd use this first blog to explain something of the background that created Market Ed China. I joined the University of Exeter as Head of Marketing in 2011 - which turned out to be brilliant timing. In 2012, Exeter joined the UK's Russell Group, rose to number seven in 'The Times' league table [...]

By |August 15th, 2016|General|0 Comments