Historically, ‘business’ related subjects account for four out of the top five highest demanded Masters programmes that Chinese students opt for in North American & British universities. This can cause real problems for universities, leading them sometimes to close for China applications early, and to focus on increasing diversity with recruitment from other international markets. [...]
When I worked in car marketing, one of the most important things I learned was that the most powerful way to sell a car was to put the prospective customer in touch with existing customers. This wouldn't work for every car brand of course, but it worked for my client, Toyota - such was the level [...]
I thought I'd use this first blog to explain something of the background that created Market Ed China. I joined the University of Exeter as Head of Marketing in 2011 - which turned out to be brilliant timing. In 2012, Exeter joined the UK's Russell Group, rose to number seven in 'The Times' league table [...]