Chinese Social Media Marketing
Forget Facebook, Whatsapp and YouTube
They don’t exist in China. Instead there is a much more sophisticated range of indigenous social media. Youku is pretty much China’s YouTube. But WeChat and Weibo are more difficult to categorise. Your brand has to be present on all three channels. Why? Because this is how people in China communicate. WeChat alone has over 700,000,000 users and boasts features that Western users and marketers would die for. You can’t do business in China without an active presence on WeChat.
Develop your own accounts on WeChat, Weibo and Youku
Chinese social media marketing is critical because students will expect to be able to find your university on WeChat, Weibo and Youku. It’s important that you start developing an active presence, building your follower base in each of these media. Even more critical is regular posts – say two or three per week. Listing news, achievements, announcing visits by university personnel to China, attendance at Chinese fairs and more quality content your target Chinese students and parents would be interested.